---

PGW

Core 1: Guerrilla street programs
Core 2: Mobile marketing
Core 3: P.R. events
REVENUE SPLIT: 90% B-to-C, 10% B-to-B
CLIENTS INCLUDE: PepsiCo, Paramount Pictures, GSN, NFL Network, Hewlett-Packard
OPENED: 1998
PHONE: 310-664-1095
WEBSITE: promotionsgroupwest.com
RFP: Stacey Navarro, 310-739-6467, stacey@promotionsgroupwest.com

WE SAY: Our pick for... the best agency nobody's ever heard of. PGW is friggin' crushing it these days, with major-league event programs that cleverly mix experiences, word of mouth, user-generated content and sales-driving elements—all for two reasons: One, make a brand cool in a way that's, um, actually cool. Two, make cash registers squeal louder than teens at a Britney concert. We got our eyes on you, PGW. And we like what we see.

RECESSION BUSTER: Pay direct costs. There's no better way to see what's being spent—and where.