PIERCE
Core 1: Mobile marketingCore 2: Retailtainment events
Core 3: Sampling
REVENUE SPLIT: 98% B-to-C, 2% B-to-B
CLIENT SPLIT: 99% Brands, 1% Agencies
CLIENTS INCLUDE: Verizon, Kraft Foods, Procter & Gamble, TD Banknorth, Skyy Spirits
OPENED: 1990
BASED: Portland, ME
STAFF: 186
PHONE: 207-523-1700
HOMEPAGE: www.piercepromotions.com
RFP CONTACT: Bob Martin, 207-523-1700, bob.martin@piercepromotions.com
WE SAY: Continues to ramp up, amp up and spin classy, relevant event programs. The sweet spots are still retailtainment and mobile, both of which Pierce has taken to new levels with high-design, high-engagement and proven measurability. The Crystal Light truck was one of the best on the road. Nimble Honey Bunches of Oats Joy Advocates used Segways to push sampling and higher volume lifts. And the CapriSun program that brought an entire skate park to hometowns across the map? One of the coolest we’ve seen.