REDPEG MARKETING
Core 1: Mobile marketingCore 2: Nightlife marketing
Core 3: Guerrilla/street programs
REVENUE SPLIT: 90% B-to-C, 10% B-to-B
CLIENTS INCLUDE: GEICO, TM Advertising/Texas Board of Tourism, Army National Guard, Anheuser-Busch, Bacardi/Drambuie
OPENED: 1995
PHONE: 703-519-9000
WEBSITE: redpegmarketing.com
RFP: Brad Nierenberg, 703-519-9000, bradn@redpegmarketing.com
WE SAY: A new Venues & Sponsorships team identifies targeted events and venues and negotiates contracts. In '09: more use of multitouch technology; expanded digital and social media.
RECESSION BUSTER: Build for quality and longevity; going cheap inevitably leads to expensive repairs later on. For example, use composite flooring made from recycled materials. It simulates rustic wood decking but is durable and less expensive than other options. Good for mobile tours, too.