RELAY WORLDWIDE
Core 1: Mobile marketingCore 2: Multicultural events
Core 3: Sponsorship activation/execution
REVENUE SPLIT: 85% B-to-C, 15% B-to-B
CLIENTS INCLUDE: Sharp Electronics, PayPal, AT&T, Coca-Cola, Beam Global Spirits & Wine
OPENED: 2001
PHONE: 312-297-1400
WEBSITE: relayworldwide.com
RFP: Greg Simon, 212-471-5498, greg.simon@relayworldwide.com
WE SAY: After a few years of focusing on the strategy side of sponsorships, the true Relay is returning. Turnkey strategic sponsorship and event strategy plus execution is back, and the results get respect. Check work for Sharp, activating in-market and spreading the interaction online, around town, into your mom's house, through the back door—and acting as a retail tractor beam.
RECESSION BUSTER: Capture everything. Build a basic scorecard and make sure you are constantly evaluating it and tweaking programs in real-time.