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RENEGADE

Core 1: Sponsorship activation
Core 2: Guerrilla/street programs
Core 3: Trade shows
REVENUE SPLIT: 70% B-to-C, 30% B-to-B
CLIENTS INCLUDE: Panasonic, Toasted Head/Constellation Wines, Ubisoft, Nokia, National City Bank
OPENED: 1996
PHONE: 646-486-7700
WEBSITE: renegade.com
RFP: Trip Hunter, 646-486-7720, thunter@renegade.com

WE SAY: This specialist in product launches has increased its focus on bringing new products to market and helping young companies build brands; also is increasing focus on integrating digital components into programs, especially viral and social media for increased impact and ROI.

RECESSION BUSTER: Turn customers into brand ambassadors. Renegade gave fans of Brothers In Arms: Hell's Highway" free "Hell" buzz cuts at a convention