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SMARTFUSION

Core 1: Sponsorship activation
Core 2: Pop-up stores
Core 3: Guerrilla/street programs
REVENUE SPLIT: 90% B-to-C, 10% B-to-B
CLIENTS INCLUDE: Nokia, adidas America, Procter & Gamble, Hewlett-Packard
OPENED: 2001
PHONE: 212-796-9247
WEBSITE: smartfusionlive.com
RFP: Jason Metz, 212-796-9236, jason.m@smartfusionlive.com

WE SAY: The U.K. shop is getting real traction here in the States, all stemming from work dubbed digitally live." While many agencies are quickly chasing the interactive realm

RECESSION BUSTER: this one was built as a digital-to-event-and-back-to-digital-and-back-to-events-and