SOHO EXPERIENTIAL
Core 1: Nightlife marketingCore 2: Sampling
Core 3: Viral marketing
REVENUE SPLIT: 90% B-to-C, 10% B-to-B
CLIENTS INCLUDE: Rémy Cointreau USA, Skyy Spirits, Godiva
OPENED: 2005
PHONE: 212-680-4225
WEBSITE: sohoexp.com
RFP: Jeff Boedges, 212-680-4221, jeff@sohoexp.com
WE SAY: A new Event Tracking System boasts reporting, ROI and insight development, inside and outside of the nightlife world. Its first live entertainment production for the Remy Martin Music program featured Ludacris. Next up, expanding services to include clients in wine, brewing, financial and pharmaceutical and creating a formalized process to facilitate more cross-branded promos.
RECESSION BUSTER: Build a loyalty program. Create event elements that retain and award your best customers (and repeat purchasers).