SPARKS EXHIBITS & ENVIRONMENTS
Core 1: Trade showsCore 2: B-to-B events
Core 3: B-to-C special events/meetings/launches
REVENUE SPLIT: 30% B-to-C, 70% B-to-B
CLIENTS INCLUDE: Palm, Google, Merck, adidas, Xerox
OPENED: 1919
PHONE: 800-925-7727
WEBSITE: sparksonline.com
RFP: Jane Hawley, 215-602-8869, jhawley@sparksonline.com
WE SAY: Trade shows are just one part of the portfolio these days, thanks to a solid, multi-year evolution that has cracked into events, meetings, launches and consumer work. And for proof that the exhibit work is still dead-on, check the sick new LG booth at CES, which had attendee jaws dropping, clients drooling and competitors lining up to sneak peeks. Hey, Sparks, we like the way you move, baby.
RECESSION BUSTER: View lower attendance as an opportunity. Build programs focused on longer conversations with fewer people.