SPORTSMARK MANAGEMENT GROUP
Core 1: Sponsorship hospitalityCore 2: Sponsorship activation/execution
Core 3: Sports marketing
REVENUE SPLIT: 20% B-to-C, 80% B-to-B
CLIENTS INCLUDE: adidas, Bank of America, Chevron, The Hartford, Visa
OPENED: 1988
PHONE: 415-461-5801
WEBSITE: sportsmark.com
RFP: Joanna Snyder, 415-461-5801, joannas@sportsmark.com
WE SAY: SportsMark's new partnership with FIFA and MATCH Hospitality makes it the exclusive agent of MATCH in the U.S. for the 2010 FIFA World Cup South Africa. Offices in Johannesburg and London will service FIFA and 2012 Olympic Summer Games. Also expanded: IT, creative services and strategic consulting departments.
RECESSION BUSTER: Replace costly A-list athlete appearances with coaches who can discuss game-winning strategies or tips for improving your golf swing—lower cost, but similar impact.