A SQUARED GROUP
Core 1: Viral marketingCore 2: Pop-up stores
Core 3: P.R. events
REVENUE SPLIT: 100% B-to-C
CLIENTS INCLUDE: ONE, method, Motorola, Nintendo, Gap
OPENED: 2004
PHONE: 310-432-3650
WEBSITE: hiptobesquared.com
RFP: Melissa Cabot, 310-432-2650, melissa@hiptobesquared.com
WE SAY: Oh Amy Cotteleer, how do we put it? One of the original influencer shops—and a top agency that many other shops love to copy—now takes it to the next level with Brand About Town, a new division that sports one of the only web-based social media tracking tools around. Smart, creative, and hotter than ever.
RECESSION BUSTER: Book field programs back-to-back to save on travel—and if your company's corporate card includes car rental coverage, tell employees to stop buying extra coverage.

