STAGE ACTIVE BRAND MARKETING
Core 1: Nightlife marketingCore 2: Mobile marketing
Core 3: Sampling
REVENUE SPLIT: 95% B-to-C, 5% B-to-B
CLIENT SPLIT: 85% Brands, 15% Agencies
CLIENTS INCLUDE: Heineken, Unilever, Nestlé, Campbell’s Soup, Deutsch Wine Group
OPENED: 2006
BASED: Wilton, CT
STAFF: 10
PHONE: 203-210-3000
HOMEPAGE: www.stage-abm.com
RFP CONTACT: Robert Petrosino, 203-210-3090, bpetrosino@stage-abm.com
WE SAY: Ryan Partnership’s now-standalone event unit is becoming quite the sampling and guerrilla machine. The recipe typically involves a crazy-ass, freaky-leeky vehicle and a creative engagement activity. The Wonka Golden Egg Vehicle brought samples, chocolate aromas and a 500-pound golden egg coast-to-coast for Nestlé. A series of flash concerts for Heineken got the import better aligned with the football mentality. And a Crunch See-Saw vehicle had adults eating chocolate atop a mobile vehicle while millions watched.