TBA GLOBAL EVENTS
Core 1: B-to-B eventsCore 2: Branded entertainment
Core 3: P.R. events
REVENUE SPLIT: 40% B-to-C, 60% B-to-B
CLIENTS INCLUDE: Walmart, Coty, Chipotle, Susan G. Komen for the Cure, Quiznos
OPENED: 1994
PHONE: 646-445-7000
WEBSITE: tbaglobal.com
RFP: Jim Cavanaugh, 646-445-7000, jjcavanaugh@tbaglobal.com
WE SAY: Full-service agency specializes in b-to-b events and leveraging social media and branded entertainment in the consumer realm. Gets extra points for quietly adding relevant and strategic services each and every year. Learning and Performance team specializes in a multitude of measurement tools, and the shop plays very well in the connecting-events-and-online space.
RECESSION BUSTER: Regionalize your meetings and events. Doing so can save up to 65 percent in costs. And sign the petition at keepamericameeting.org.