VIVID MARKETING
Core 1: Sponsorship activation - executionCore 2: Sampling
Core 3: Mobile marketing
REVENUE SPLIT: 85% B-to-C, 15% B-to-B
CLIENT SPLIT: 80% Brands, 20% Agencies
CLIENTS INCLUDE: Pepsi Cola, ConAgra Foods, Molson Coors, L’Oréal, Kimberly- Clark
OPENED: 1998
BASED: Atlanta
STAFF: 68
PHONE: 404-591-5523
HOMEPAGE: www.makeitvivid.com
RFP CONTACT: Andy Cook, 404-591-5528, acook@vividsport.com
WE SAY: If the event industry was high school, Vivid would be one of the cool kids. Looks good, only leads and will never follow and wows clients with pitches and ideas that are oftentimes a little crazy but most of the time are tied directly to sales lifts the Hotlanta agency can prove every damn day. No longer an indie, but hey… it happens. Acquired by Aegis Group and now a sister shop to such venerable companies as Velocity Sports and Entertainment.