REVENUE SPLIT: 100% B-to-C
CLIENT SPLIT: 75% Brands, 25% Agencies
CLIENTS INCLUDE: Calistoga Beverage, Tonic Partners, Mrs. Baird’s, Serta, GlaxoSmithKline
OPENED: 1978
BASED: Overland Park, KS
STAFF: 200
PHONE: 800-288-5085
HOMEPAGE: www.livemediaevents.com
RFP CONTACT: Melanie Ando, 913-307-8208, melanie.ando@livemediaevents.com

WE SAY: The shop is retail-focused in everything it does, through in-store sampling and promotions for clients such as Calistoga, Serta and GlaxoSmithKline. It reached upscale beverage drinkers for Calistoga at events in San Francisco and health-conscious eaters via a 10-market, 17-city mobile tour for the Best Life diet and its sponsors. Talent Channels deliver a relevant, brand-worthy sample in three categories—style, home and model talent. More channels, such as tech and babies, coming this year.